LVL·UP Tennis operates a professional coaching planner at lvluptennis.com. The Service is used by tennis coaches — adults who subscribe to plan sessions, track player progress, and build training programmes.
The Children's Online Privacy Protection Act (COPPA), enforced by the US Federal Trade Commission (FTC), imposes requirements on operators of websites and online services that are directed to children under 13, or that have actual knowledge they are collecting personal information directly from children under 13.
LVL·UP is not directed at children. The Service is a professional tool for adult coaches. Children do not register for LVL·UP accounts, do not log in to the Service, and do not interact with it directly, apart from the shared off-court session link described in Section 2. LVL·UP passes all nine criteria the FTC uses to determine whether a service is "directed to children": the subject matter is professional sports coaching; all visual content, marketing, and language is adult-professional in tone; no animated characters, child-oriented music, celebrities who appeal to children, or child-facing incentives are used; all testimonials and depicted users are adult coaches.
Accordingly, COPPA does not apply to LVL·UP as a service directed to children. However, because coaches may enter information about players under the age of 13 into the system, we believe transparent disclosure of how that data is handled is the right practice — regardless of whether COPPA strictly requires it.
No. LVL·UP does not collect any personal information directly from children under 13. Children do not have LVL·UP accounts. Children do not fill in forms, enter data, or communicate with LVL·UP in any way. All information about child athletes in the system is entered by their coach — an adult professional — with one exception: once a parent has consented, the coach can share an off-court (fitness) session link, and the player can log on it what they did, how they feel (1–5), any sore area and a short note, with no account, no login and no name.
LVL·UP does not:
When a coach adds a player profile in LVL·UP, they may enter the following information. This is the complete list — the Service does not collect anything beyond these fields:
| Data field | Purpose in the app | Available for under-13? |
|---|---|---|
| Player name | Identifies the player in the coach's session plans and notes | Yes |
| Age group (e.g. U12, U10) | Tailors programme intensity and drill selection to the player's competitive age category | Yes |
| Playing hand (left / right) | Used in tactical and technical drill planning | Yes |
| Sex (male / female) | Compares results with the right professional averages | Yes (may be stored before consent, with the name) |
| UTR or playing level | Matches the player to appropriate drills and programme difficulty | Yes |
| Squad or group name | Organises the player into the coach's training groups (e.g. "Red Ball", "Junior Elite") | Yes |
| Coaching notes and focus areas | The coach's professional observations on technique, tactics, or areas to develop | Yes |
| Session logs | A record of sessions attended and activities completed, with the coach's rating and notes | Yes |
| Performance test results | Results from structured performance benchmarks the coach conducts | Yes |
| Attendance | Which of the coach's sessions the player came to | Yes |
| Coach's-eye ratings and skill tallies | The coach's Below / At / Above rating in five areas, and hit/miss counts on skills | Yes |
| Match records | Matches the coach charts point by point (Match IQ) or enters as a result, including college team matches: points, score, opponent's name and rating, event | Yes |
| Scouted opponents | Name and club of an opponent the coach charts | Yes |
| UTR history and other ratings | Past rating readings, including a rating from another system, and the number of tournaments played, used to show progress | Yes |
| Off-court (fitness) setup | Age, height readings (used to estimate the growth-spurt stage) and training details | Yes |
| Off-court session logs | What the player logs on a session link the coach shares: exercises done, effort, how they feel (1–5), any sore area and a short note — no name | Only with parental consent |
| Off-court (fitness) injury stage and body regions | Used in the coach's off-court (fitness) setup | Only with parental consent |
| Full injury log | Diagnosis, severity, notes, return-to-play status | No — adults (18+) only |
| Restriction record | Body area and side, on-court restriction, start and return dates, status (active / managing / cleared) | Only with the parent's separate restrictions consent; no diagnosis |
Each time the coach saves or changes a restriction, the app prompts the coach to send the parent a copy. This opens the coach's own email app — LVL·UP itself sends nothing. If the copy is not sent, the coach sees a reminder after 24 hours. Parents who consented before can be sent a new link to add the restrictions box.
Where it is stored. All player data is stored in Supabase, a database platform hosted on Amazon Web Services in the United States (us-east-2, Ohio). Data is encrypted in transit (HTTPS) and encrypted at rest at the database layer. An earlier version of this notice said the database was in Frankfurt, Germany; that was incorrect, and this notice was corrected on 6 October 2026.
Who can access it. Only the coach who created the player profile can access the data. On a club account, the club director and the coaches of the player's group can also see the player's name, age group, group, UTR, attendance and consent status; a restriction record is never shown to them. LVL·UP staff do not access individual coaching records in the normal course of operations. Row-level security enforced at the database level blocks any other cross-account data access.
What LVL·UP does not do with the data. Children's information is not shared with advertisers, data brokers, analytics platforms, or any third party other than Supabase (storage/sync), only where applicable, Netlify (hosting infrastructure), and, in one case only, Anthropic: LVL·UP’s voice assistant, which is not offered to coaches, is switched on only for the coaching account of LVL·UP’s owner and one coach testing it at the owner’s invitation. If your child is coached on one of those two accounts, your child’s name, age, UTR, groups, attendance and the coach’s notes may be sent to Anthropic when the coach speaks to the assistant, to produce its reply. It is never used to train AI models. LVL·UP does not sell data of any kind.
Revision note, 11 October 2026: the previous version said a child’s first name and logged numbers went to Anthropic only when a coach tapped "Suggest a draft". That button was removed on 11 October 2026. The previous version did not mention the voice assistant, which has run on the owner’s own account since 5 October 2026; the paragraph above now does.
How long it is kept. Player data is retained for as long as the coach's LVL·UP account is active. When the coach deletes their account, all associated player data — including any under-13 player records — is removed from production systems within 30 days. Parents may also request deletion at any time (see Section 6). A parent can ask for any restriction to be deleted at any time by replying to the coach or emailing hello@lvluptennis.com; the coach can delete it at any time; and a cleared restriction is deleted automatically 12 months after it is cleared.
LVL·UP recognises that coaches have a legal obligation to obtain appropriate parental consent before recording information about minor players, particularly those under 13. We provide the following tools to help coaches discharge that obligation:
As the parent or legal guardian of a player under 13, you have the following rights with respect to information about your child held in LVL·UP:
To exercise any of the above rights, email hello@lvluptennis.com with the subject line "Children's Data Request" and include: the child's first name and age group, the coach's name or club if known, and the action requested. We will respond within 7 days for children's data requests (faster than the standard 30-day window for adult requests).
When a coach chooses to use LVL·UP's built-in consent tool for a player, the following process applies:
lvluptennis.com/consent/[token]. The link is only valid for 7 days.LVL·UP was designed from the ground up with junior athlete privacy as a priority consideration, not an afterthought. The adults-only injury log, the separate opt-in for under-18 restriction records, the dedicated parental consent infrastructure, and the transparent disclosure of what data is collected about minor players reflect our belief that children's data deserves a higher standard of care.
We are committed to:
We may update this Children's Privacy Notice from time to time as the Service evolves. Material changes will be posted on this page with an updated date, and coaches will be notified by email at least 14 days before such changes take effect.
LVL·UP Tennis
Email: hello@lvluptennis.com
Subject line: Children's Data Request
Response time: within 7 days for all children's data queries
For general privacy queries, see the full Privacy Policy. For GDPR-specific parental rights (EU/UK), see the Junior Player Privacy Notice. For our complete data risk assessment, see the DPIA.